First Dog in UD Series II
Upper Deck has had a “Historic Firsts” Subset in their 2009 Upper Deck line of Baseball cards. The newest will be found in Upper Deck Series II and is a short printed card featuring the new “First Puppy”. The press release from Upper Deck and images follow.
Canine’s short-printed insert card will appear in Upper Deck Series Two Baseball in May
North Las Vegas, NV (April 28, 2009) – Staying on top of current events and adding more variety to its baseball card lines, the Upper Deck Company is proud to unveil another new insert card that’s sure to ignite a fevered frenzy amongst collectors. Is it a newly designed David Price rookie card? Is it a special card devoted to Jacoby Ellsbury’s recent theft of home plate against the New York Yankees in this past weekend’s Red Sox/Yankee showdown at Fenway? Nope. But it is a first of its kind. In fact, it’s a short-printed “Historic Firsts 2009” insert card introducing the newest member of the nation’s First Family: Bo, the Portuguese Water Dog.
“Once Barack Obama won the presidential election and voters got tired of hearing about the weak economy, the next biggest story seemed to be focused on when the Obamas were going to get the dog that was promised to their two daughters,” said Terry Melia, Upper Deck’s public relations manager. “Believe it or not, Bo’s White House arrival the day after Easter quickly became front-page news.”
The card, entitled “Introducing the First Puppy,” shows Bo – on leash – prancing in the grass. The card will be sprinkled into random packs of Upper Deck’s 2009 Series Two Baseball product, which hits store shelves on May 19. The cardback copy reads, in part: “Throughout the presidential campaign in 2008, then-Senator Barack Obama made countless campaign promises…But perhaps no assurance held as much weight as the one he made to his two young daughters…After months of speculation, Bo, a Portuguese Water Dog, arrived to the White House with less pomp and circumstance than his owners but with just as much anticipation and plenty of media coverage.”
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That’s a shame for the card industry.